Advanced Attribution Foundations

Embark on a journey with Madan Bharadwaj as he offers a captivating exploration of the evolving landscape of marketing attribution.

Data Infrastructure In Advanced Attribution

Your marketing data infrastructure is an important factor in obtaining reliable attribution results. Dive into this course to explore the crucial considerations for storing and processing your marketing data.

Marketing Mix Modeling - Theory & Practice

This course offers a comprehensive exploration of marketing mix modeling, covering its historical context, data organization, model design, and result interpretation.

Incrementality Testing For CRM Audiences: A Practitioners Guide

A panel of marketing experts and practioners discuss practical ways to unlock the value of your first party data.

Case Study: A DTC Use Case Using Post-Purchase Surveys For Advanced Attribution

Join Growth Marketer Eli Esagoff as he demonstrates the effective use of post-purchase surveys to estimate the revenue impact of various marketing channels.

Geo Match Market Incrementality Testing: A Practitioners Guide

A valuable resource for marketing professionals seeking to enhance their understanding and proficiency in assessing the incremental impact of geo-targeted marketing campaigns.

Optimizing Digital Campaigns With Advanced Attribution - Facebook/Search/OTT

Follow along with Allison Lichtenberg as she provides practical examples of applying advanced attribution insights to optimize your campaign strategies.

Case Study: Standard Shopping vs PMAX For A Retail Brand

Have you considered running a PMAX campaign? Join Daniel Pahl as he shares his expertise and experience in managing PMAX campaigns, providing valuable insights on how to incorporate them into your marketing strategy.

Testing for Diminishing Returns - Using Geo & Split Testing

Discover how Geo & Split testing techniques can uncover valuable growth opportunities for your business.

Case Study: Using Advanced Attribution To Implement A Data-First Approach To Print-Heavy Women’s Fashion Brand

Head of Data Science and Analytics, Gail Buffington, shares her experience using advanced attribution to optimize print campaigns.

Case Study: Using Advanced Attribution To Drive Growth For A Mutual Fund Brand

Learn how Mike Andrews was able to drive efficient growth for his Mutual Fund client using advanced attribution results.

Statistics for Media Experiments

Professor Palaniappan Ramu provides an overview of the most widely used nomenclatures, metrics, and methods in the field, equipping you with the knowledge to excel in media experimentation.

Marketing Operations and Accounting using Advanced Attribution

Learn how to prepare datasets for various advanced attribution needs. Typical Measurement infrastructure in data-forward brands and Marketing Accounting.

Geo Spatial Analysis

This course gives an introduction to Geospatial Census data for marketing and a real-life Case Study on Zip-level testing using Facebook Reach & Frequency campaigns.

Rappi Case Study: Agile MMM

Casestudy review of how the Agile MMM project was proven beneficial for Rappi

How do you communicate marketing contribution to executive team

Communicating marketing contribution effectively to executive teams, operations teams, and the board requires tailoring your message to each audience's interests and priorities. Experts Keary Phillips and Laura Joukovski share their experience with June masterclass cohort

CMO's playbook for managing CFO's by Keary Phillips

Our experts share their learnings and experience about how CMOs can effectively manage their relationship with CFOs, ensuring that marketing initiatives are understood, supported, and valued within the organization.

Attribution Foundations 2.0

Embark on a journey with Madan Bharadwaj as he offers a captivating exploration of the evolving landscape of marketing attribution with the content from the latest masterclass

LaserAway Case Study : Triangulation Analysis with Multiplier Benchmarks, Geo testing and MMM

Case study presentation and discussion in M^2 advanced attribution masterclass on how Laseraway executed "test-learn-grow" using advanced attribution.

Role of Consumer Insights in Brand Measurement

David Yin, talks about the role of consumer insights in marketing measurement and how it addresses some biggest challenges that comes out of the conversations about MMMs ike, why is this happening? What is going on? Why did this stop working when it used to work before?

Marketing Accounting Frameworks - Jun 2024

The Perfect Jean Case Study: Attribution results from Geo Test, MMM and Post Purchase Survey

Case study presentation and discussion in M^2 advanced attribution masterclass on how Perfect Jean executed "test-learn-grow" using advanced attribution.