Collection: All Case Studies

Case Study: A DTC Use Case Using Post-Purchase Surveys For Advanced Attribution

Join Growth Marketer Eli Esagoff as he demonstrates the effective use of post-purchase surveys to estimate the revenue impact of various marketing channels.

Case Study: Standard Shopping vs PMAX For A Retail Brand

Have you considered running a PMAX campaign? Join Daniel Pahl as he shares his expertise and experience in managing PMAX campaigns, providing valuable insights on how to incorporate them into your marketing strategy.

Case Study: Using Advanced Attribution To Drive Growth For A Mutual Fund Brand

Learn how Mike Andrews was able to drive efficient growth for his Mutual Fund client using advanced attribution results.

Case Study: Using Advanced Attribution To Implement A Data-First Approach To Print-Heavy Women’s Fashion Brand

Head of Data Science and Analytics, Gail Buffington, shares her experience using advanced attribution to optimize print campaigns.

LaserAway Case Study : Triangulation Analysis with Multiplier Benchmarks, Geo testing and MMM

Case study presentation and discussion in M^2 advanced attribution masterclass on how Laseraway executed "test-learn-grow" using advanced attribution.

Rappi Case Study: Agile MMM Business Problem Analysis

Casestudy review of how the Agile MMM project was proven beneficial for Rappi

The Perfect Jean Case Study: Attribution results from Geo Test, MMM and Post Purchase Survey

Case study presentation and discussion in M-Squared advanced attribution masterclass on how Perfect Jean executed "test-learn-grow" using advanced attribution.