Collection: Agency Related Collection

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MEET Palaniappan Ramu

Uncertainty & Design of Experiments researcher

Associate Professor, Indian Institute of Technology, Chennai

MEET Mariappan Subramanian

Data Scientist | Marketing Mix Modeler

Ex-Nielsen / Visual IQ

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Attribution Audit

Prelim analysis of existing attribution on channels in media portfolio. Sensitivity analysis to calculate approximate contribution of media channel investments to business KPIs. Opportunity Analysis. Advanced attribution Strategy tailored for media portfolio and brand objectives.