Attribution Today

Harnessing Counterfactual Prediction for Strategic Decisions

Harnessing Counterfactual Prediction for Strate...

Madan Bharadwaj

Harnessing Counterfactual Prediction for Strategic Decisions In the fast-evolving realm of digital marketing, the ability to predict and measure the impact of advertising campaigns holds paramount importance. Geo-lift analysis has...

Harnessing Counterfactual Prediction for Strate...

Madan Bharadwaj

Harnessing Counterfactual Prediction for Strategic Decisions In the fast-evolving realm of digital marketing, the ability to predict and measure the impact of advertising campaigns holds paramount importance. Geo-lift analysis has...